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Together, we create strategies, craft designs, write words, produce content and perfect social media feeds.

We’re a team of exceptionally talented, super imaginative and results-driven people that love what we do.

We’re a team of exceptionally talented, super imaginative
and results-driven people that love what we do.

our people

We work with all types of businesses. But the ones that like to push creative boundaries are our favourite. From small start-ups with big dreams, to big companies with giant plans, we’ll collaborate with you to turn your business into a brand.

Want to find out how we do it?

Melanie Davies (Mitchell)

founder & director

The Sundae Agency’s founder and director Melanie Davies is known for a number of things: a hugely successful fifteen-year-long career in media, advertising and marketing both in Australia and the UK. A knack for balancing creativity with strategy, achieving big results by creating unique brands. Her relationship-oriented approach with every client. And possibly most importantly, her ability to make excellent margaritas and tacos. They’re so good in fact, she has her own Mexican restaurant and bar, The Citrus Club. In 2015, Melanie built m. Media Strategy — an agency that created and activated brands all over the world. In 2020, she rebranded to The Sundae Agency, in order to serve food and drink brands (and the people and places behind them) through strategy, copywriting, design and social media.

If she didn’t have so many emails to get to, Melanie would probably spend all day eating tiramisu and creating new cocktails to serve at Citrus.

Casey Grills

creative director

Creative Director Casey has spent the past 18 years working in every corner of a design studio for media, agencies and mass retailers from here in Australia to the UK. Now, she designs all the things at The Sundae Agency. But to pigeonhole Casey as a designer would be the understatement of the century; she is the creator of things, and the solver of problems. Her job is to deep dive into a brand, uncover their identity, develop strategies, steer the creative direction and build the entire design with her mouse, and sometimes, her bare hands (if they aren’t holding a glass of Sav Blanc). For her last supper, Casey would order every dish on the ChinChin menu. It’s cheating but whatever.

Alyce Greer

copywriting & strategy director
Alyce spends her days building brands sentence by sentence, correcting people on their poor spelling, and looking for snacks (preferably chocolate ones). With her sharp pencil and sharp(er) wit, she works with the team to develop brand identities and content strategies, with a focus on creating a unique voice for every brand. Then, she pens matching copy and content for websites, blogs and social channels. She especially likes using words that make people hungry. Outside of The Sundae Agency, Alyce is the director and head writer at Bossy., a Melbourne-based copywriting supergroup; a contributing writer for Fashion Journal; and a drinker of too many chilli margaritas.

Ashli Templer

social media director 

With over 8 years experience in the social and digital space, Ashli lives on the internet. During that time, she’s managed some impressive accounts, including Sportsgirl, Hairhouse Warehouse, I Quit Sugar, Shaver Shop and Bardot. Now, Ashli heads up Pep Creative, a Melbourne-based social media and ideation agency. She finds the time to lend her skills to The Sundae Agency, taking brand strategies and turning them into engaging stories through social strategy, copywriting, campaign management, influencer outreach and social advertising. She dreams of eating Grain Waves (the green packet) mostly because she can’t (she’s allergic).

Tom Davies


Over the past 9 years, Tom has written for all sorts of business and brands, from web copy for helicopter rescue services to social captions for furniture designers to blogs for software developers. But his favourite type of copywriting? Food and drink, obviously. Tom believes tone of voice is the most distinctive thing about a brand — he’s good at developing a strong, unique voice, and bringing it to life for menus, websites, and even takeaway packaging. He does a lot of research, of course. His idea of food heaven? A mountain of chilled prawns with lemon and pepper, fresh bread and gallons of good, light, red wine.


Brand Values

Brand Vision

Brand Promise

Brand Personality Profile

Dream Customer Profiles

Tone of Voice